Inside Research at Utah State University
At Utah State University's Sunrise Sessions, faculty and students share their research with alumni, community and business leaders from the Salt Lake area. Held quarterly in downtown Salt Lake City, these early-morning presentations detail how USU research is addressing pressing issues such as the obesity epidemic and hearing loss in children. All are invited to attend these events at no charge thanks to generous sponsorship by Regence Blue Cross Blue Shield.
Next Sunrise Session
Connecting the Dots
Cathy L. Hartman and
Friday, November 1, 2013
7:30 a.m.-9 a.m.
Little America Hotel
500 South Main Street, Salt Lake City
"Sustainable entrepreneurship" is an emerging strategy in 21st century business. Moving beyond traditional entrepreneurship that uses finance and business acumen to transform new products and technologies into economic gains for businesses, sustainable entrepreneurship leverages those same business skills to transform environmentally-protective innovations into economic and social gains for entrepreneurs and society. This blending of business with environmental and social ideals poses unique challenges and opportunities for entrepreneurs, government, and society on the path toward a cleaner, more sustainable future.
|November 1 - Cathy Hartman and Ed Stafford (JMH School of Business)|
Robert R. Gillies
Utah’s Climate Symphony
Drawing on their 18 years of research together, Dr. Cathy L. Hartman and Dr. Edwin R. Stafford, professors of marketing in the Jon M. Huntsman School of Business, will discuss various business cases they’ve analyzed to illustrate insights about the sustainable entrepreneurship process. Particular focus will center on the trials and tribulations of the entrepreneurs behind the development of Utah’s first wind power project at the mouth of Spanish Fork Canyon in 2008. The developers endured a four-year struggle to overcome market, policy, and social barriers to build the nine-turbine, 18.9 megawatt wind farm.