Website Enhancement Project
Next Broadcast: April 2 at 8:30 a.m. In this month's broadcast, we will be discussing website analytics and how they can be used to contribute to your overall recruiting strategy.
The broadcast about tone from March 5 is below.
The Office of Research and Graduate Studies Web Team helps departments across campus enhance their websites to improve graduate student recruitment.
Survey and research data shows graduate students interact with a university website much differently than do potential undergraduates. A potential undergraduate will select a university, go straight to the homepage, and open various links to get a general feel of the school. Eventually they will drill down to specific departments.
On the other hand, potential graduate students consider attending a university based on a specific area of research or a field with which they are interested. Their website search results take them directly to department pages or even specific faculty profiles.
Knowing this, the RGS Web Team will assist departments in creating and enhancing website content directed toward potential graduate students.
The RGS Web Team has been working with pilot programs and several departments are queued up to begin actively making website enhancements. In the meantime, we encourage each department to evaluate its website content and function and consider if the website effectively integrates USU recruitment strategies and messaging.
On the first Wednesday of each month, the RGS Web Team will host a live Google Hangout on Air that you can view right here on our website. We will go over topics related to department websites and graduate student recruiting. If you have any questions before or during the live broadcast that you would like answered during the broadcast, email them to Carlie Pennington at firstname.lastname@example.org, as it is likely other departments have similar concerns. If you are unable to watch the live broadcasts, each will be posted as YouTube videos.
You can view our previous broadcasts in our Broadcast Archive.